Summary
Pink synthesizes 50 years of behavioral research to argue that the carrot-and-stick model (Motivation 2.0) breaks down for any work requiring creativity. Once basic needs are met, intrinsic motivators dominate: autonomy (control over your work), mastery (progress at hard things), and purpose (a cause beyond yourself). Companies and parents that try to motivate creative work with bonuses or punishments often kill the very behavior they want.
