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Habits & Productivity

Eat That Frog!

Brian Tracy · 2001

Do the worst thing on your list first — the rest of the day gets easier.

Summary

Tracy's book is a tight collection of 21 productivity principles built around one image: if your job is to eat a live frog, do it first thing in the morning. The 'frog' is your most important, most-procrastinated task. Tackle it before email, before meetings, before easier wins, and momentum carries the day. The book is short, repetitive in the right way, and unusually actionable.

Key highlights

What we learned from Brian Tracy

Tracy's gift is the brutal clarity of identifying the one task whose completion would have made the rest unnecessary — and chewing it before email opens. The painful-but-pivotal frog dies first; the painful-but-trivial substitutes get unmasked; single-handling becomes the unfair advantage hiding in plain sight. You leave sketching tomorrow's six priorities on an index card the night before, ranking them ABCDE, and refusing to do a B while an A still breathes.

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