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Mindset & Psychology

Blink

Malcolm Gladwell · 2005

The first two seconds of judgment can be more accurate than weeks of analysis.

Summary

Gladwell explores 'thin-slicing' — the brain's ability to draw accurate conclusions from very limited information. Art experts spotting a forgery, gamblers picking the rigged deck, marriage researchers predicting divorce in 15 minutes: rapid cognition, when trained, is uncannily good. But it can also fail spectacularly under stress, racial priming, or information overload. The book is a study of when to trust your gut and when not to.

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